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Nike's Marketing Strategy



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The Nike campaign launched in March featuring a global sporting star and an emotionally charged personal story to grab the attention of the viewer. The Nike campaign is a standout because of the surreal and genuine interplay between the young stars and the famous athletes. While many sports-related campaigns use celebrity references to gain mass audience attention, Nike's campaign makes a subtle and genuine connection between the stars and the athletes.

Although the campaign might be controversial with some Americans, it is likely to have a long-lasting impact. Nike was able build brand loyalty in record time. This is critical for growing sales. Nike also used trusted long-term partners in order to create an ad that was relevant to its core audience. The ad was well-received by its core audience, and it has a unique brand image.


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The campaign received widespread acclaim despite controversy surrounding it. Its inclusion and technical proficiency earned praise from a variety media outlets, including CNN Business and It's Nice That. Ava DuVernay who was featured in the video has given positive reviews to the campaign. A variety of notable people have endorsed it and cited its message to be an example of how a company can help the rest of the world.


The Nike commercial split audiences into two camps. There are those who say the campaign is anti American, and those who advocate for boycott. The campaign has been a hit for the brand, and despite the negative reviews, Nike has proven that ad campaigns can be both powerful and controversial. With its latest ad, the company is proving that standing for something bigger than your bottom line can lead to success.

The Nike campaign was widely praised because of its efforts in connecting with consumers. Strong examples of this are the apps and social media pages that were created in tandem with the campaign. Its slogan "Just Do it" is a socially-conscious ad campaign. For example, a man and a woman wearing Nike shirts and a Nike watch are both symbols of the two genders. A woman, however, does not need to be a man in order to wear the brand.


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Nike has a different campaign that targets both male and female athletes. Using female athletes, the campaign draws attention to issues of dominance and sexualization among both sexes. Both genders have been depicted in a manner that is representative of the brand's core values. The message is strong, positive, and encouraging. A male athlete poses as if he is a sexy man, while a female runs as if he is a mere woman.


An Article from the Archive - Take me there



FAQ

Which crypto currency should you purchase today?

Today I recommend buying Bitcoin Cash (BCH). BCH has been steadily growing since December 2017, when it was trading at $400 per coin. The price of BCH has increased from $200 up to $1,000 in less that two months. This shows how confident people are about the future of cryptocurrency. It also shows that there are many investors who believe that this technology will be used by everyone and not just for speculation.


Will Bitcoin ever become mainstream?

It's already mainstream. Over half of Americans own some form of cryptocurrency.


Where can I spend my Bitcoin?

Bitcoin is still relatively new. Many businesses have yet to accept it. There are a few merchants that accept bitcoin. Here are some popular places where you can spend your bitcoins:
Amazon.com - You can now buy items on Amazon.com with bitcoin.
Ebay.com – Ebay now accepts bitcoin.
Overstock.com is a retailer of furniture, clothing and jewelry. You can also shop their site with bitcoin.
Newegg.com – Newegg sells electronics. You can order pizza using bitcoin!


Is there a new Bitcoin?

While we have a good idea of what the next bitcoin might look like, we don't know how it will differ from previous bitcoins. It will be decentralized which means it will not be controlled by anyone. It will likely use blockchain technology to allow transactions to be made almost instantly without going through banks.



Statistics

  • While the original crypto is down by 35% year to date, Bitcoin has seen an appreciation of more than 1,000% over the past five years. (forbes.com)
  • Something that drops by 50% is not suitable for anything but speculation.” (forbes.com)
  • As Bitcoin has seen as much as a 100 million% ROI over the last several years, and it has beat out all other assets, including gold, stocks, and oil, in year-to-date returns suggests that it is worth it. (primexbt.com)
  • In February 2021,SQ).the firm disclosed that Bitcoin made up around 5% of the cash on its balance sheet. (forbes.com)
  • This is on top of any fees that your crypto exchange or brokerage may charge; these can run up to 5% themselves, meaning you might lose 10% of your crypto purchase to fees. (forbes.com)



External Links

reuters.com


coindesk.com


investopedia.com


bitcoin.org




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Nike's Marketing Strategy